In a lovely village in northern Italy, where artists find inspiration, there's also the harsh reality of war, bringing destruction amidst the beauty.
It is in such incomparable contrasts that Carlo Gianni, returning from the war, a lover of beauty in all its manifestations, a gentle artist at heart and a embittered warrior, struck by fate, found himself.
Carlo becomes an apprentice to a talented master tailor of men's clothing, who, though having a small but quite in-demand workshop for those times.
Carlo loved the old man very much for his kindness. The master taught Carlo all the secrets of his craft, seeing in the youth an undiscovered talent and genuine interest in his work.
Time passed... On one ordinary day, the master passed away, but before his death, he took a promise from Carlo to continue his work.
Carlo was devastated by grief and promised himself not only to not abandon the master's work but also to develop it and create a new fashion trend, a new approach, and a brand under his own name "Carlo Gianni", ensuring not only the satisfaction of a man's primary needs - to be dressed, but also serving as an indicator of elegance, refinement, masculine stateliness, strength, and at the same time, sophistication.
Carlo's clothing models, honing their craftsmanship with each passing year, became increasingly high-quality and in demand, while prices always remained moderate, which was his uniqueness.
Within 10 years, Carlo opened 3 made-to-measure clothing stores in northern Italy, well-equipped with workshops, professional, creative staff, and most importantly, seemingly revived and having their own history models of suits.
To this day, this brand maintains traditions of elegance, moderate prices, accessibility for every buyer, each model has a twist and uniqueness, making it special and unique, combining incompatible male firmness and style.